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Ecopiety

Green Media and the Dilemma of Environmental Virtue

Sarah McFarland Taylor

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NYU Press img Link Publisher

Ratgeber / Natur

Beschreibung

Tackles a human problem we all share―the fate of the earth and our role in its future

Confident that your personal good deeds of environmental virtue will save the earth? The stories we encounter about the environment in popular culture too often promote an imagined moral economy, assuring us that tiny acts of voluntary personal piety, such as recycling a coffee cup, or purchasing green consumer items, can offset our destructive habits. No need to make any fundamental structural changes. The trick is simply for the consumer to buy the right things and shop our way to a greener future.

It’s time for a reality check. Ecopiety offers an absorbing examination of the intersections of environmental sensibilities, contemporary expressions of piety and devotion, and American popular culture. Ranging from portrayals of environmental sin and virtue such as the eco-pious depiction of Christian Grey in Fifty Shades of Grey, to the green capitalism found in the world of mobile-device “carbon sin-tracking” software applications, to the socially conscious vegetarian vampires in True Blood, the volume illuminates the work pop culture performs as both a mirror and an engine for the greening of American spiritual and ethical commitments.

Taylor makes the case that it is not through a framework of grim duty or obligation, but through one of play and delight, that we may move environmental ideals into substantive action.

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Sarah McFarland Taylor

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Schlagwörter

capitalism, moral self-licensing, consumer, consumption, media interventions, reality TV, pollution porn, storytelling, ecoplay, oppositional narratives, mortality, civic engagement, economy, green capitalism, reinhabiting, eco-funeral, obligation, policy, greenwashed, offsetting, social change, death denial, disposability, moral engagement, environmental, green burial, Mars colonization, interventions, SpaceX, endangered species, Toyota, individualized, encoding, mediated popular culture, carbon, greenwashing, greening, regulation, moral sphere, consumer products, decoding, moral interventions, climate change, abstaining, moral foundations theory