The SaaS Email Marketing Playbook
Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email
Étienne Garbugli
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Sozialwissenschaften, Recht, Wirtschaft / Management
Beschreibung
No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your
hard-earned signups.
Do you just let them go?
Email marketing is one of the highest leverage activities in a SaaS business. It can help:
- increase onboarding and trial conversions;
- reduce churn; and
- grow monthly recurring revenue (MRR).
- product onboarding completion;
- engagement;
- sales; and
- upgrades to annual subscriptions.
- Investing in more ads;
- Building new features hoping they’ll drive engagement;
- Redesigning at the cost of trial and error.
The SaaS Email Marketing Playbook includes everything I would have loved to know about email before I got started at LANDR:
- how and when to create new emails or In-App messages to influence your users’ behaviors and purchase decisions;
- how to double, triple, or quadruple the performance of every single email you send;
- how to stand out in an increasingly more crowded inbox; and
- how to create processes and structure to systematically grow the performance of an email marketing program.
You don’t need to be a master copywriter (or have one on your team) to send effective emails. You just need the right processes and knowledge to start growing your business with email.
The SaaS Email Marketing Playbook contains everything you need to plan, build, and optimize your email marketing program.
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The SaaS Email Marketing Playbook was written for businesses with clear signs of Product-Market Fit, that are:
- selling to consumers or businesses;
- charging monthly or yearly subscription fees;
- generating more than $2k MRR; and
- adding at least 200 email signups per week.
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