Leseprobe
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The Pricing Puzzle
Jan Y. Yang
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Springer International Publishing 
Sozialwissenschaften, Recht, Wirtschaft / Management
Beschreibung
The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.
Structured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts withus as customers.
Kundenbewertungen
Value-based pricing, Consumer reaction to prices, Effective valuation of products, Online pricing strategies, Tricks of pricing, Pricing strategies, Airline prices, Dynamic pricing examples, Pricing case studies, Technology pricing methods