Co-Creation
Manuel Moritz (Hrsg.), Jens P. Wulfsberg (Hrsg.), Tobias Redlich (Hrsg.)
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Springer International Publishing
Sozialwissenschaften, Recht, Wirtschaft / Management
Beschreibung
Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society.
With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation.Kundenbewertungen
Circular economy, Crowdsourcing and co-creation, P2P technologies for innovation, Co-creation for business strategy, Blockchain technology for co-creation, Maker movement and 3d printing, Open source hardware communities, Value creation in open innovation, Social innovation and co-creation, Open source software communities, Societal challenges to co-creation