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Developing a Wine Event for Sandgrube 13 in Krems an der Donau
Maria Priller
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Sozialwissenschaften, Recht, Wirtschaft / Betriebswirtschaft
Beschreibung
Seminar paper from the year 2018 in the subject Business economics - Operations Research, grade: 2, University of applied sciences (Tourism & Leisure Management), language: English, abstract: This text focuses on the different aspects of a service design project of Winzer Krems, Sandgrube 13, which consists of qualitative as well as quantitative research. We wanted to focus on a regional authentic service project that is also related to the wine culture in Krems and the Wachau valley. In addition, we were looking for a service project that is also interesting for the huge amount of younger people and students studying (and living) in Krems. Trying to find the perfect match of those two factors, the winery "Winzer Krems eG, Sandgrube 13 in 3500 Krems" came to mind. Additionally, the fact that there is not much offered in Krems regarding the student nightlife lead us to the idea to combine the Sandgrube 13 with a students' event. That way the idea of creating a wine event for younger people/students was born! In order to evaluate and research everything in detail, we used different methods where qualitative and quantitative research and ideation specifically were applied. Sequentially various tools we utilized to implement those methods such as a questionnaire, an in-depth interview, the stakeholder map, personas, a question wall as well as the idea clustering. During the overall creation process of the service design project, continually many small iterations have been done. Altogether the methods and tools mentioned above helped us design a very hands-on and customer-oriented event.
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wine, event management, sales design, experience, devlopment