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International Marketing Plan for the Introduction of Almdudler in the New Zealand Beverage Market

Laura Hins

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16,99 €
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Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing

Beschreibung

Seminar paper from the year 2023 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , course: ADM735 International Marketing, language: English, abstract: The paper includes a company analysis of Almdudler-Limonade A. & S. Klein GmbH & Co KG and the target country selection for Almdudler to expand into a foreign market. A strategic plan is created encompassing the entry strategy, segmentation, targeting and positioning as well as an analysis of potential competitors in the selected New Zealand beverage market. Subsequently, an international marketing plan with product, promotion, price and distribution strategy is developed followed by a conclusion.

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Schlagwörter

market entry mode, export, Almdudler, internationalization decision, EU-NZ trade agreement, international marketing, New Zealand, international marketing plan, competitor analysis, Austria, foreign market entry, segmentation, targeting and positioning, target country selection