Corporate Social Responsibility Reporting in China
Kwang-Yong Shin
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Geisteswissenschaften, Kunst, Musik / Allgemeines, Lexika
Beschreibung
The CSR report has become a very important tool which can help corporations to set up strategies and build their core competencies. This book presents a range of cases from different industries. Based on the analysis of the enterprise survival environment, it points out the necessity and significance of CSR. The book analyzes the current situation and development trend of CSR in China, as well as its international developing trend. By analyzing the management framework and formulation process of the CSR report, this book provides businesses with guiding principles for preparing the CSR report.
Kundenbewertungen
Electronic Corporate Social Responsibility (E-CSRR), Corporate Survival Environment, Integrated Marketing Communication (IMC), Chinese Corporation, Corporate Social Responsibility Report (CSRR), Corporate Social Responsibility (CSR)