Diffusion of Service Innovation. Innovation patterns of the Netflix and Uber services
Felix Zappe
* Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.
Sozialwissenschaften, Recht, Wirtschaft / Medienwissenschaft
Beschreibung
Research Paper (undergraduate) from the year 2017 in the subject Communications - Multimedia, Internet, New Technologies, grade: 2,3, University of Malta (Edward de Bono Institute), course: Adaption and Diffusion of Innovations, language: English, abstract: Describing innovation in terms of the adoption of new technologies does not appear to best capture innovation in services. How are services innovative in different ways? This work discusses this question with reference to two specific examples of services, i.e. Uber and Netflix, with regard to their company history. For that purpose it describes conservative innovation diffusion patterns and describes the service innovation capability approach.
Kundenbewertungen
Innovationmanagement, Uber, Innovationen, capabilities, pattern, Netflix, service, Innovation, service innovation