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Consultancy Report E-Business Management. Cranvilles Department Store

Tobias Stein

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Sozialwissenschaften, Recht, Wirtschaft / Management

Beschreibung

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,1, Anglia Ruskin University (Lord Ashcroft Business School), language: English, abstract: The consultancy report on Cranvilles Department store will point out the necessary tasks to develop and implement an E-Business strategy for Cranvilles, furthermore explaining the aims and objectives that the strategy will pursue in order to make sure that the customers are able to experience a contemporary shopping experience. At the end of the report an analysis of the potential risks will be completed, in order to see if the benefits can overweigh the risks.

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Schlagwörter

department store, social media marketing, SMART, ebusiness, SMART objectives, cranvilles