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Corporate Accelerator Programs. Supporting Startup Success by Fostering Entrepreneurial Networking
Vanessa Ostertag
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Sozialwissenschaften, Recht, Wirtschaft / Management
Beschreibung
Master's Thesis from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: 1.0, Católica Lisbon School of Business & Economics, language: English, abstract: Recent years have seen the rapid emergence of a new format of corporate-startup engagement: the corporate accelerator program. This format aims to support early-stage ventures to overcome their initial challenges, while fostering corporate innovation within established firms. Extant literature has emphasized the importance of networking for entrepreneurs to increase their chances of survival. Accordingly, networking opportunities constitute a major reason for startups to join an accelerator. To date, research on corporate accelerators has remained scarce and left it unclear how networking happens in this context. This thesis sheds light upon why and how startups network within corresponding programs and explores the implications of corporate accelerators on entrepreneurial networking. An inductive, multiple case study of six startups that graduated from different programs in Germany was performed. The results revealed four mechanisms that corporate accelerators provide to foster networking: pitch events, expert mentoring, referrals and physical proximity. These mechanisms were used differently given the participants’ stage of product development and prior network support. Interestingly, an initial exploratory study unveiled two distinct types of corporate accelerators: “innovation vehicle” and “investment vehicle” programs. The type of program appeared to shape the configuration of the four mechanisms and thus the opportunities and possible networking outcomes for participating startups. In general, corporate accelerator programs seem to increase intensity, efficiency and successfulness of startups’ network tie formation. This study enhances the theoretical understanding of corporate accelerators and contributes to the literature on entrepreneurial networking. It further provides valuable insights for program operators and potential startup participants.
Kundenbewertungen
startup, Corporate Accelerator, explorative Studie, case study, exploratory study, qualitative forschung, acceleratoren, entrepreneurial networking, entrepreneurship, Accelerator, corporate innovation, networking, interviews, Acceleratorprogramm, innovation, netzwerke, ventures