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travel2change. Development Plan for micro tourism business

Stefan Pöll

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Beschreibung

Seminar paper from the year 2018 in the subject Tourism - Miscellaneous, grade: 1, University of Dalarna, language: English, abstract: Hawaii is a destination that is highly affected by mass tourism with almost 9 million visits in 2016 and therefore tourism is one of the main contributors to the local economy. One of the main Tourism resources in Hawaii is its unique Flora and Fauna. Unfortunately, the large number of tourists visiting Hawaii every year lead to more and more degradation of the environment. It is estimated that about 60 % of the animal and plant species are considered endangered. Furthermore, the relationship between the locals towards tourists is quite tense and a lot of Hawaiians have a negative attitude towards tourists. Reasons for that are that too many tourists can lead to the loss of sense of place, in other words, people feel alien in their own home. Furthermore, mass tourism leads to increased land and living prices and other financial pressures which the local people cannot afford anymore.

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Development, SWOT, Development Plan, tourism, Hawaii, Market Gaps, Tourism Industry, Target Group, Destination, Smart Goals, Business, micro tourism business