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Factors influencing the female consumers’ attitude and purchasing behaviour of functional foods in UK
Muhammad Khurram
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Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing
Beschreibung
Research Paper (undergraduate) from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, ( Middlesex University in London ), language: English, abstract: Functional food products or diets are classified on the basis of the one or more unique aspect or benefit to the body functions further than the normal nutritional benefits of the food to the human body (Khan, et al 2013). Though the growth rate of the global food industry declined in recent decades the growth rate of functional food recorded at 10% to 15% per annum in the UK. Moreover, the functional foods annual turnover forecasted to reach £1.4bn in the UK in 2012. Additionally, the rate of increase in the consumption of dietary functional products is significant in the UK in recent years. In view of this significant value of functional foods in the UK market, it is important to understand the implication of external and internal influences of the consumers purchasing behaviour. Hence, this proposal addresses important issues to be discussed in the proposed research.
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female purchasing behaviour, perception of female consumers, purchasing behaviour, functional foods UK, consumer behaviour, UK food market, world health organisation, healthy diet issues, factors influencing consumer behaviour, mix method approach