Leseprobe

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Leseprobe

Leveraging Mobile Media

Name: Leveraging Mobile Media
Author: Valerie Feldmann

Cross-Media Strategy and Innovation Policy for Mobile Media Communication

Valerie Feldmann

PDF

ca. 96,29 €

Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus ebooks-center.de
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Physica

Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing

Beschreibung

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

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