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Strategic Management in the Knowledge Economy

New Approaches and Business Applications

Gilbert J. B. Probst, Marius Leibold, Michael Gibbert, et al.

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34,99 €
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Sozialwissenschaften, Recht, Wirtschaft / Management

Beschreibung

Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies. On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis).

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Schlagwörter

Management, Strategic Management, Organisationsentwicklung, Betriebswirtschaft u. Operationsforschung, Management f. Führungskräfte, Organizational Behavior, Organizational Development, Strategisches Management, Portable MBA/Fast Forward MBA, Unternehmensstrategie, Management Science/Operational Research, Wirtschaft u. Management, Business & Management, MBA-Literatur, Management / Leadership, Organisationsverhalten