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Make Your Brand Roar

Build your brand from the ground up

Paul Robinson

EPUB
1,99 €
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Sozialwissenschaften, Recht, Wirtschaft / Management

Beschreibung

Branding is the ultimate differentiation tool and there is more to branding than we conventionally know about it. In this book Paul Robinson unveils unique strategies to build a powerful brand from the inside out. Through a series of case studies and success stories narrated in this book, you will learn about the intricacies of branding exercises that goes behind building a great brand.
Learn about:

  • The psychology of branding
  • Know about the 5P theory on branding ie. Personality, Perception, Positioning, Propaganda & Persuasion.
  • Brand Building strategies
  • Personal branding
  • Public Relation
  • Succesful branding case studies

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