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Greentailing and Other Revolutions in Retail

Hot Ideas That Are Grabbing Customers' Attention and Raising Profits

Willard N. Ander, Neil Z. Stern

EPUB
19,99
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John Wiley & Sons img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing

Beschreibung

An introduction to greentailing and the five other biggesttrends in the retail business In their newest book on retailing, authors Stern and Anderexamine the revolutions occurring in the retail marketplace, withparticular emphasis on the influential green trend in retailing, orGreentailing. Greentailing is capitalizing on the huge and growingdemand for organic, sustainable and wellness-related products. Asit evolves, greentailing will force both suppliers and retailersalike in every category to take notice. Leading edge greentailerslike Whole Foods and Wal*Mart continue to grow and innovate atrates much faster than traditional competitors, and are forcingcompetitive responses. The authors explain how any retail store ormanufacturer can implement these ideas and raise profits, usingcase studies from successful greentailers. In addition to greentailing, the book examines five other topretail trends: * Demographic Shifts Provide Retail Opportunities * Moving Up the Ladder--Growth of ExperientialRetailing--How to Drive Sales and Profits Beyond Price * Getting Outside the Box--New Ways to Reach theConsumer--The Growth of Non-Store Retailing * Selling Services, Not Just products * Brands Going Retail--The Battle for Control of theCustomer Very much a follow up to their first book, Winning at Retail:Developing a Sustained Model for Retail Success, Greentailing andOther Revolutions in Retail addresses all the latest trends in theretail industry and presents unbeatable advice on quicklyresponding to changes in customer demographics and competition.Retail is all about the customer, and as customers and their tasteschange, this one-of-a-kind resource shows retailers andmanufacturers how to keep up and innovate.

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Schlagwörter

Retailing, Business & Management, Wirtschaft u. Management, Strategisches Marketing, Einzelhandel, Strategic Marketing