Leseprobe
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Introducing Communication Research
Donald Treadwell
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Naturwissenschaften, Medizin, Informatik, Technik / Naturwissenschaften allgemein
Beschreibung
Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book emphasizes the Internet and social media as both topics of, and tools for, communication research. The
Fifth Edition adds new pedagogical features, a new social media and big data section in each method chapter, coverage throughout of the impact of artificial intelligence (AI) and particularly in relation to reporting and presenting research; and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic.
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Kundenbewertungen
Donald Treadwell, Comm research methods, Introduction to communication research, research methods in communication, communication research, introducing communication research