Leseprobe
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The Retail Revival
Doug Stephens
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Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing
Beschreibung
The Road Map for a New Era in Retail The Retail Revival documents the rise of an incredible new era of consumerism leading to a complete redefinition of what retail is. The book provides perspective on how massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry into a sea of turbulent change, leaving consumer behavior permanently altered. It examines the key seismic shifts in the market that have even companies like Walmart and Procter & Gamble scrambling to cope, and explores the current and future technologies that will completely change the way we shop. From internationally-renowned consumer futurist Doug Stephens, The Retail Revival provides no-nonsense clarity on the realities of a completely new retail marketplace, pointing to a dynamic and exhilarating revival of the industry. It offers hope and guidance for any businesses eager to capitalize on these historic shifts, providing a concise overview of what really matters and how to profit from it. * Offers an expert view of the near future of the retail marketplace for retailers, manufacturers, and marketers alike * Written by the founder of Retail Prophet, a consumer trends advisory whose clients include such brands such as Walmart, Citibank, WestJet, Razorfish, Air Miles and Ace Hardware * Features actionable guidance for retailers, agencies and consumer goods manufacturers The Retail Revival is an entertaining and enlightening wake-up call that all retail professionals will need in order to profit from the coming chaos.
Kundenbewertungen
Business & Management, Strategic Marketing, Wirtschaft u. Management, Strategisches Marketing