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Eurasian Business Perspectives

Proceedings of the 25th Eurasia Business and Economics Society Conference

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ca. 149,79 €
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Springer International Publishing img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing

Beschreibung

This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.





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Schlagwörter

Communication Strategy, Consumer's Loyalty, Crowdfunding Start-ups, Bankruptcy Risk, Air BNB Marketing, Industry 4.0, Travel Blogging, Bank Reliability, Consumer Engagement, Healthcare Project Evaluation