img Leseprobe Leseprobe

Product Customization

Niels Henrik Mortensen, Lars Hvam, Jesper Riis

PDF
ca. 69,54 €
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Springer Berlin img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing

Beschreibung

For the majority of industrial companies, customizing products and services is among the most critical means to deliver true customer value and achieve superior competitive advantage. This book presents an operational procedure for the design of product configuration systems in industrial companies. It is based on the experience gained from more than forty product configuration projects in companies providing customers with tailored products and services.

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Kundenbewertungen

Schlagwörter

Production, Product Modelling, Product Modularization, Product Configuration, Product Development, Expert Systems, Sales Engineering, mass customization, development