Cover The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

Leseprobe

Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus ebooks-center.de
* Affiliatelinks/Werbelinks

Leseprobe

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

Name: The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
Author: Kwang-Yong Shin

Kwang-Yong Shin

PDF

ca. 53,49 €

Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus ebooks-center.de
* Affiliatelinks/Werbelinks

Springer Berlin

Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing

Beschreibung

The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.

Weitere Titel von diesem Autor