img Leseprobe Leseprobe

Corporate Communications In Restructuring Phases

Successfully shaping change with strategic communication

Ulrich Gartner

PDF
ca. 69,54 €
Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus ebooks-center.de
* Affiliatelinks/Werbelinks
Hinweis: Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.

Springer Fachmedien Wiesbaden img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Sonstiges

Beschreibung

This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.
This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.
The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.

Weitere Titel von diesem Autor
Weitere Titel in dieser Kategorie

Kundenbewertungen

Schlagwörter

External and internal communication, Public relations in crises, Proactive and reactive communication, Identifying communication needs, Crisis communication, Finding communication channels, Identifying and addressing stakeholders, Building infrastructure, Developing strategy, Ensuring employee motivation, Processes and infrastructureof communication, How do I communicate a corporate change?, Developing communication tools, Communicating restructuring, How do companies communicate in change processes?, Staff reduction through restructuring, Interaction internal/external communication