Corporate Communications In Restructuring Phases
Successfully shaping change with strategic communication
Ulrich Gartner
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Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing
Beschreibung
This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.
This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.
The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.
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Schlagwörter
Developing strategy, How do companies communicate in change processes?, Proactive and reactive communication, Ensuring employee motivation, Finding communication channels, Processes and infrastructureof communication, Interaction internal/external communication, Public relations in crises, Building infrastructure, Crisis communication, Communicating restructuring, Identifying communication needs, How do I communicate a corporate change?, External and internal communication, Identifying and addressing stakeholders, Staff reduction through restructuring, Developing communication tools