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Promotional mix policies of UK clothes retailer Next plc
Kostadin Ruychev
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Sozialwissenschaften, Recht, Wirtschaft / Werbung, Marketing
Beschreibung
Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 5.50, Manchester Metropolitan University Business School, language: English, abstract: The aim of this paper is to analyse the retailer Next plc and its marketing strategies. The analysis contains the "in-store-experience" of Next, its marketing and promoting strategies (with a focus on online marketing strategies) and the application of the AIDA model to the retailer Next. Next plc is a retailer based in the territory of the United Kingdom, providing to its customers products such as women’s clothing, accessories, and shoes, as well as in menswear, childrenswear, and homewares. An important fact for this retailer is that makes distribution via three main channels; namely, Next Retail, having 450 stores in UK and Eire, Next Directory home division having 4.5 million active consumers in the country and overseas and finally Next International Retail, possessor of over 200 franchised stores. Moreover, the Next Directory provides customers with access to a credit facility for purchases named nextpay. Via brands such as Lipsy and Label the directory of Next offers premium brands to its buyers.
Kundenbewertungen
AIDA technique, pull technique, Digital, Away from store promotion mix, in store experience, NEXT PLC, Above and below the line technique, shop window, push technique