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Psychology of Advertising

Name: Psychology of Advertising
Author: Walter Dill Scott

A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising

Walter Dill Scott

PDF

ca. 9,81 €

Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus ebooks-center.de
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Forgotten Books

Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft

Beschreibung

Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with legibility. Previous to the appearance of this arficle (march, 1901) there had been no attempt to present psychol ogy to the business world in a usable form. As far as the advertiser could see all psychologies were writ ten with a purely theoretical end in View. They con tained a vast amount Of technical material devoid of interest to the layman who struggled through the pages. This condition made it quite difficult for the business man to extract that part of the subject which was of value to him.

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