img Leseprobe Leseprobe

Citizen Coke: The Making of Coca-Cola Capitalism

Bartow J. Elmore

EPUB
ca. 19,99
Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi
* Affiliatelinks/Werbelinks
Hinweis: Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.

W. W. Norton & Company img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft

Beschreibung

"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company

By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

Weitere Titel von diesem Autor
Weitere Titel zum gleichen Preis
Cover Indigenomics
Carol Anne Hilton
Cover Start Your Own Import/Export Business
Inc. The Staff of Entrepreneur Media
Cover The Master Key System
Charles F Haanel
Cover Start Your Own Wholesale Distribution Business
Inc. The Staff of Entrepreneur Media
Cover Risky Business
Bryan Whitefield
Cover HBR Guide to Beating Burnout
Harvard Business Review
Cover Dear Younger Me
David C Bentall
Cover Bank Job
Daniel Edelstyn

Kundenbewertungen

Schlagwörter

soda, business, soft drink, cocaine, caffeine, beverage, business practices, asa candler, environmental impacts, corn syrup, pop, sugar, capitalism, corporate history