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On Hollywood
Allen J. Scott
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Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
Why is the U.S. motion picture industry concentrated in Hollywood and why does it remain there in the age of globalization? Allen Scott uses the tools of economic geography to explore these questions and to provide a number of highly original answers. The conceptual roots of his analysis go back to Alfred Marshall's theory of industrial districts and pick up on modern ideas about business clusters as sites of efficient and innovative production.
On Hollywood builds on this work by adding major new empirical elements. By examining the history of motion-picture production from the early twentieth century to the present through this analytic lens, Scott is able to show why the industry (which was initially focused on New York) had shifted the majority of its production to Southern California by 1919. He also addresses in detail the bases of Hollywood's long-standing creative energies and competitive advantages. At the same time, the book explores the steady globalization of Hollywood's market reach as well as the cultural and political dilemmas posed by this phenomenon.
On Hollywood will appeal not only to general readers with an interest in the motion-picture industry, but also to economic geographers, business professionals, regional development practitioners, and cultural theorists as well.
Kundenbewertungen
Employment, Marketing, Upward Spiral, Parent company, Poverty Row, The Walt Disney Company, Paramount Pictures, Subsidiary, On the Lot, Artisan Entertainment, Industrial district, Universal Studios, Capitalism, Fine Line Features, Orion Pictures, Movie theater, Ernst Lubitsch, Technicolor, Studio system, Cultural imperialism, Southern California, Market segmentation, Box office, Miramax, Competitive advantage, Television, Blockbuster (entertainment), Television program, Market power, New Hollywood, Business ethics, Runaway production, Film studio, Vertical integration, Major film studio, Independent film, Motion picture credits, Production company, Herfindahl index, Academy of Motion Picture Arts and Sciences, Kalem Company, Metro-Goldwyn-Mayer, Bollywood, Filmmaking, Cinefex, Film laboratory, D. W. Griffith, Feature film, Sound effect, In-House, Film, Motion Picture Association of America, Motion Picture Patents Company, The Hollywood Reporter, Michael Curtiz, Visual effects, Economy, Decentralization, Cinema of the United States, Mass production, Special effect, American Federation of Television and Radio Artists, New economy, Post-Fordism, Film industry, Externality, Globalization, Contemporary society, North American Industry Classification System, Barriers to entry