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Negative Political Advertising

Name: Negative Political Advertising
Author: Gary Copeland, Karen S. Johnson-Cartee

Coming of Age

Gary Copeland, Karen S. Johnson-Cartee

PDF

ca. 33,68 €

Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus ebooks-center.de
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Taylor and Francis

Sozialwissenschaften, Recht, Wirtschaft / Sozialwissenschaften allgemein

Beschreibung

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

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