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Big Idea
Catherine Whitney, Donny Deutsch
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Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
';Highly readable ... Entrepreneurial success stories are complemented by practical advice and resources for building a business.' Publishers Weekly A carpenter gets tired of almost losing a finger every time he slices a bagel. Bam! The Bagel Guillotine. A mother is frustrated that her pantry is full of stale food because the packages don't close. Bam! Quick Seals. Howard Schultz notices on a trip to Italy that there are coffee bars on almost every corner. Bam! Starbucks. None of them had a barrel of cash. None of them had a ton of experience. They had a big idea and the will to follow through. Donny Deutsch's hit CNBC showThe Big Idea put the spotlight on people who have the courage and stamina to make their dreams come true. Some think a big idea is like a lightning bolt striking out of the blue. But it's hardly ever like that. The big idea isn't an act of God. It's an act of daily life. Simply put, the idea that will make millions starts with an observation. It's the moment when you say, ';There's gotta be a better way.' It's the moment when you ask, ';How can I solve this problem?' InThe Big Idea, Deutsch draws not only on his own expertise, but on that of dozens of the successful entrepreneurs he has interviewed, to help you create your own enterprise. From the ';Gut Check Moment' to ';Mom Power,'The Big Ideatakes aspiring entrepreneurs along every step of the way.
