img Leseprobe Leseprobe

Saving Community Journalism

The Path to Profitability

Penelope Muse Abernathy

ca. 21,99
Amazon iTunes Hugendubel Bü kobo Mayersche Osiander Google Books Barnes&Noble
* Affiliatelinks/Werbelinks
Hinweis: Affiliatelinks/Werbelinks
Links auf sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.

The University of North Carolina Press img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft


America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.

Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago-- Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media.

Weitere Titel von diesem Autor
Penelope Muse Abernathy
Weitere Titel zum gleichen Preis
Cover Start Your Own Freelance Writing Business
Inc. The Staff of Entrepreneur Media
Cover Why Traders Sell Short?
Abdelkarim Rahmane
Cover Wealth Made Easy
Dr. Greg Reid
Cover Live Big
Ajit Nawalkha
Cover Entrepreneur Voices on Emotional Intelligence
Inc. The Staff of Entrepreneur Media
Cover One Life
Zoltan Vadkerti



community journalism, "creative destruction", revitalizing small newspapers, community newspapers vs the Internet, profitable newspapers, Whiteville NC News Reporter, community newspapers in digital age, community newspapers