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From the Mouse's House to the Penthouse
Michael Crawford
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Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
He negotiated the deal of a lifetime: the first Disney theme park in mainland China.
In From the Mouse's House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.
Crawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win-win outcomes in coveted world markets.
Crawford's decade in Asia as an executive of two global brands taught him that humility works and ego doesn't. He developed strategies for navigating political and corporate environments that will help to increase buy-in to your company's objectives. From the Mouse's House to the Penthouse features his techniques for getting all parties involved to strike the right balance. Compromise doesn't mean losing.
Kundenbewertungen
negotiating deals books, business leadership branding internationalization, corporate environments balance compromise success, international business books, relationship-building humility company objectives, cultural adaptation global markets win-win Asia, how to negotiate deals