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Blue Ocean Strategy + Beyond Disruption Collection (2 Books)

W. Chan Kim, Renée A. Mauborgne

EPUB
ca. 59,99 €
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Harvard Business Review Press img Link Publisher

Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft

Beschreibung

The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future.

These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers—in untapped new market spaces free of competition. Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.

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Schlagwörter

growth, marketing, strategy, disruption, entrepreneurship, growth opportunities, artificial intelligence, creating new markets, start-ups, nondisruptive creation, market creation, doing well and doing good, job creation, competition, blue ocean strategy, business and society, technological disruption, disruptive innovation, profitable growth, breakthrough growth, breakthrough innovation, AI, competitive strategy, entrepreneurs, social good, the future of business, innovation