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How to Be a Badass Female CEO
Mimi MacLean
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Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
Did you know that:
- Less than two percent of female entrepreneurs ever reach $1 million in sales?
- Only five percent of women CEOs?
- Only three percent of female founders get venture capital funding?
In How to Be a Badass Female CEO, Mimi MacLean attempts to change those statistics.
Since graduating from Columbia Business School, MacLean has done it all-including investment banking, buying for Bloomingdale's and being a stay-at-home mom. Her life experience and business savvy led her to angel investing-and founding three companies of her own. As a passioante supporter of women-led projects, MacLean now hosts the top-rated podcast The Badass CEO, where she shares her wisdom and interviews women bootstrapping and hustling their way to the top of fashion, technology, wellness and business.
In these pages, MacLean walks aspiring female entrepreneurs through all the challenges of starting a business, including attracting investors and building strong teams. Through it all, MacLean distills the perspectives of dozens successful businesswomen into clear strategies and solutions for future female CEOs.
Using case studies from companies that started small and made it big, MacLean gets into the nitty gritty of being a founder and teaches women:
- How to be honest about the work they want to do
- Why they shoudn't quit their day job-yet
- How to build a support system
- The importance of determining what problem their business will solve
- How to define team roles
- Whether or not their company needs funding
- The difference marketing makes
- What it really means to be a CEO
In How to Be a Badass Female CEO, MacLean makes it clear that women can and should be in the boardroom every day. Even better? She shows you how to do it yourself.
Kundenbewertungen
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