Martin Cooper
The Father Of The Cell Phone On Making Technology More Efficient And Accessible For All
Eddie Yoon, Christopher Lochhead, Nicolas Cole
EPUB
ca. 4,49 €
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Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
In 1973, Martin Cooper invented the cell phone.
How?
- He started with a problem (the Chicago police needed an alternative to bulky 2-way radios)
- He synchronized the Magic Triangle (product, company, & category design)
- He executed a Lightning Strike (a publicized call to his competitor)
And he won the category.
In this "mini-book" you will learn:
- How Martin Cooper led the creation of the world's first cell phone at Motorola-and made the first publicized call on it.
- The Category Design frameworks Cooper used to invent the cell phone and dominate the new and different category.
- The steps Cooper and his team took to create a product and experience that solved the problem with immobile phones.
- The 3 major issues in healthcare, education, and energy that Cooper believes can be solved with efficient, accessible technology.
- Sage advice for Category Designers who dream to change the world with technology.
Short, sweet, and jam-packed with incredibly valuable insights, this Pirate Profile tells the story of a radically different engineer who used Category Design to achieve a technology breakthrough.
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books for entrepreneurs, innovators mindset book, technology books, what top entrepreneurs do different, category design, technology breakthrough, how to create a unique business