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Hospitality Revenue And Finance Management
Jayanti Prakash
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Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
The anticipated strategic transformation of Revenue Management has major implications. To begin with, the added complexity and strategic orientation will require revenue managers with both strong analytical skills and strong communication skills. It also raises issues of organizational structure for Revenue Management, since revenue managers If Revenue Management is to be more strategic and technology-driven, the revenue manager of the future will need to be someone with strong analytical skills, a strategic outlook, and the ability to communicate with multiple stakeholders. This strategic focus will extend beyond rate and occupancy to include gross operating profit (at minimum). Also, since Revenue Management will encompass all revenue streams within the hotel, the Revenue Management function must be structured to allow the Revenue Management process to operate in different departments. The aim of this book is to present a core of this subject knowledge that is desirable for students. Every attempt has been made to keep abreast of the advances in the subject and at the same time to include the fundamentals.
