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The Greenhouse Approach

Cultivating Intrapreneurship in Companies and Organizations

Chitra Anand

EPUB
ca. 10,99 (Lieferbar ab 12. Januar 2019)
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Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft

Beschreibung

To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes constant innovation. Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees — their rebels, their trend spotters, their communicators, their researchers — to find and implement new ways of operating. The Greenhouse Approach shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.

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Schlagwörter

corporate, innovation, wired, disruption, leadership, john rufollo, Nicholas Thompson, chitra, Michelle Romannow, entrepreneur, intrapreneur, intrapreneruship, business, change, steve forbes, elon musk, motivate