Winning With Strategic Marketing
David Altounian, Mike Cronin
* Affiliatelinks/Werbelinks
Links auf reinlesen.de sind sogenannte Affiliate-Links. Wenn du auf so einen Affiliate-Link klickst und über diesen Link einkaufst, bekommt reinlesen.de von dem betreffenden Online-Shop oder Anbieter eine Provision. Für dich verändert sich der Preis nicht.
Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises.
It offers a framework to create a fundamental marketing plan that helps business leaders understand and thrive in a competitive environment. The framework offers a step-by-step process to build a plan that will enable readers to acquire new customers, maintain existing clientele, anticipate competitors' moves, showcase product uniqueness, grasp pricing strategies, refine branding messages, and select appropriate metrics to evaluate progress.
By adhering to our straightforward approach, readers will learn how to develop a marketing strategy that will help generate sales, profit, and customer satisfaction.
Kundenbewertungen
social media marketing, promotion, branding strategies, customer loyalty, product planning, product pricing, strategic marketing, email marketing, digital marketing, marketing, pricing strategies, target audience, content marketing, value capture, value creation, competitive analysis, product positioning, market research, marketing funnel, market segmentation, upstream marketing, search engine marketing, metrics, downstream marketing, profit, channels, advertising, customer advocacy, customer acquisition, customer retention