Customer Experience (CX) Engineering in Aerospace and Defense:
Dr. Stanton Sloane, Dr. Lynn Phillips, Mel Hughes, et al.
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Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their “Best Practices, Outside-In, Customer-Centric” approach to executing their capture processes can attain supranormal contract win rates—as high as 80% and higher.
They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.
Kundenbewertungen
improved win-rates, action plan for execution excellence, customer experience engineer, bidding government contracts, customer value proposition, pwin, capture strategy new business., voice of the customer tools, aerospace and defense contracts, customer centric approach, aerospace and defense consulting, govcon sales and capture, a good customer value proposition should, execution excellence