Leseprobe
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The Customer Rules
Lee Cockerell
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Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
Today, consumers have more choice than ever before. It's no longer enough to simply provide a service - companies who want to stay in business must also provide impeccable service with such consistency, integrity and creativity that people who experience it will not only keep coming back for more, but recommend your business to their friends, families, and colleagues.
The Customer Rules is entirely focused on one ultimate goal: to help you, no matter what your position or job title, secure the most revenue-boosting asset you could wish for: a reputation for excellent service. Lee Cockerell, former Executive Vice President of Operations at Disney World - a company which has redefined what a business can do for their customers - shows you how: from why you should 'Never say no - except No Problem' to asking yourself 'What Would Mum Do?'.
His 39 easy-to-follow rules apply to any industry and any company, large, small, public, private, online or High Street. The principles revealed in this book, tried and tested in one of the world's happiest environments, can give you everything you need to truly connect with your customers.
Rezensionen
At Zappos, many of our business decisions revolve around the customer. Lee Cockerell understands the importance of a great customer experience and shows you how to Deliver Happiness to your customers.
I don'
The Customer Rules is easy to read and understand, but profound in so many ways!If companies and leaders would follow this advice their customers and business would be significantly better.
These Rules rule. If you play by these rules you will win.
No matter what industry you're in or what kind of company you work for, if customer service isn'
Lee Cockerell has drawn from his wealth of experience and written a wise and practical book chock full of ideas about delivering sensational service. He illustrates his lessons with engaging stories are about real-life people doing extraordinary things for others. I love it.
