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Key Issues in the Arts and Entertainment Industry
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Sozialwissenschaften, Recht, Wirtschaft / Wirtschaft
Beschreibung
The study of arts and entertainment management is rapidly increasing all over the world. Key Issues in the Arts and Entertainment Industry offers a unique addition to the literature by taking an international perspective on the contemporary issues in these rapidly expanding sectors. With an experienced contributing team comprising subject experts from world-class academic and industry-based organisations, this new book covers every major sector of the arts and entertainment industry. Using up-to-date case studies from all over the world, it provides an in-depth critical analysis of hot topics and controversial issues ranging from social networking and Twitter, to reality TV and digital rights management. Divided into 12 chapters for easy semester teaching, each chapter includes an illustrative case study to encourage students to apply their academic learning to real, work-based scenarios, as well as an accompanying PowerPoint lecture presentation and a tutorial discussion sheet to provide maximum ease of use for busy lecturers. Key Issues in the Arts and Entertainment Industry covers a diverse range of issues, including: The audience experience: changing roles and relationships; Funding with a new agenda; Branding arts & entertainment; Intellectual property in the digital age; The future of broadcasting; Cultural leadership. This publication is essential reading for level 6 undergraduate and Masters level students studying for courses on Entertainment Management, Arts Management and Cultural Management, Policy and Leadership. It is equally valuable for practitioners (chief executives, producers, general managers, marketing managers, consultants, policy makers) and board members of arts and entertainment organisations.
