Leseprobe

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Leseprobe

Marketing God

Name: Marketing God
Author: Donna A. Heckler

Inspired Strategies for Building the Kingdom

Donna A. Heckler

EPUB

ca. 16,99 €

Amazon iTunes Thalia.de Weltbild.de Hugendubel Bücher.de ebook.de kobo Osiander Google Books Barnes&Noble bol.com Legimi yourbook.shop Kulturkaufhaus ebooks-center.de
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Geisteswissenschaften, Kunst, Musik / Religion/Theologie

Beschreibung

Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively.

Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true.

This primer on effective marketing and communication in the context of faith includes:

Forty identified corporate strategies that are most critical to faith-based organizations
A no-nonsense approach to marketing, branding, and positioning your parish or organization
Simple strategies you can start using today
Scripture references that help illustrate the strategies
A handy glossary of marketing terms for the non-marketer

You will learn (and quickly) that marketing is not a bad word for Catholics — or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.

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