The Psychology of Micro-Targeted Election Campaigns
Jens Koed Madsen
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Springer International Publishing
Geisteswissenschaften, Kunst, Musik / Psychologie
Beschreibung
This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person.
Kundenbewertungen
political campaign, US elections, MTC, us politics, Agent-Based Model, election campaign, UK elections, Micro-Targeted Campaign, election campaign budgets, political conviction, campaign ethics, voter population, ABM, belief hierarchy, individual profiling